In the age of tablets and mobile device domination, large format graphics almost seem like a quaint throwback; something your parent’s generation used but is no longer a factor in the digital landscape. Or, so it may seem to those that aren’t paying close enough attention to how shopping decisions are actually made. No, in fact large format print projects are more essential now than they ever were before.
Whether they be billboards, trade show graphics, building signs, or posters, large format graphics are designed to create a memorable impression without aggressively pushing unsolicited ads into the faces of potential customers. Just as importantly, campaigns including trade show displays and billboards help to establish and reinforce your company’s brand strategy. Also, they represent a wonderful opportunity to express your company’s creativity while generating brand and product recognition with traveling consumers.
The next time you are walking or driving around your local area, take a moment to spot the opportunities to get your business noticed. Companies with modest budgets can make a huge impact with these relatively inexpensive advertising options.