Corporate identity is a ten dollar phrase that otherwise would be simply stated as “logo“. That being the case, then why bother to put on airs? Why not just say, “logo” and be concise? I would argue that people’s impression of what “logo” means is undervalued and misunderstood. In other words, a logo is an identifier and it is your company’s symbol distilled down to the barest words, shapes and colours; but a Corporate Identity is the visual essence of what your company’s philosophy stands for and what it means for the consumer.
An example I like to use likens your company to a dog’s name. If the purpose of a dog’s name is simply to signify it from the rest of the pack, any old name will do; but if you want to say something unique about the animal, more consideration must be taken before engraving it’s name onto the dog tag. “Spot“, though a fine name in it’s own right, suggests an identifying marker on the dog, but does little else to inform you about the nature of the pet. On the other hand, a dog named “Killer McBitey” is telling you volumes about the dog’s unique outlook on the world. The difference between a Logo and a well crafted Corporate Identity is comparable to this example.